For AI companies
AI for Growth gives you something most marketing channels can't: direct access to UK SMEs who are actively deciding which AI tools to adopt.
AI for Growth is a national initiative bringing together frontier AI companies, large corporates, SMEs, government, and civil society around the practical adoption of AI across the UK economy. Partnership isn't sponsorship. It's a seat at the table — with the SME Community, with government, and with the other organisations shaping how AI gets adopted at scale.
What you get
Four things AI for Growth partners get. What you get scales with what you contribute.
- 01
A seat at the table
Be part of conversations with government, enterprise partners, and the SME Community — the conversations where decisions about AI adoption, policy, and standards are actually being made. Not as a sponsor in the room. As a working member of the alliance.
- 02
Direct access to UK SMEs
The AI for Growth SME Community gives you visibility with UK business owners at the moment they're deciding which tools to adopt — without the noise of traditional marketing channels. Recommendations come through AI for Growth editorially. Trust is the asset; we don't sell placements.
- 03
Market credibility
Association with a nationally visible, government-backed initiative. AI for Growth is the UK's cross-sector alliance for AI adoption — being a founding or contributing partner is a credible signal to enterprise buyers, government stakeholders, and the press.
- 04
Exposure across the initiative
Featured on the AI for Growth website, named in events and press activity, referenced in content where your contribution is relevant. The exposure reflects the contribution — organisations that show up and contribute get featured. Organisations that don't, don't.
How it works
Partnership in three steps. No lengthy procurement process.
- 1
Start a conversation
Tell us who you are, what you do, and where you think you can contribute. We'll be honest about whether there's a genuine fit — and if there isn't, we'll say so.
- 2
Agree on what partnership looks like
Partnership terms are built around contribution, not fees. What you'll contribute — technology, content, expertise, reach, or time — shapes what you'll get access to. We agree this upfront.
- 3
Get involved
Join the relevant working groups. Start contributing. The organisations that get the most from AI for Growth are the ones that show up consistently — not the ones with the biggest logos.
How partners contribute
Partners contribute in four ways. Most do more than one.
- 01
Technology
Tools and platforms that help SMEs adopt AI — contributed directly to the community or powering one of AI for Growth's four flagship initiatives. ElevenLabs, for example, contributed the voice AI technology that powers the Reskilling Navigator.
- 02
Content and expertise
Knowledge, guides, case studies, and community contributions that help UK businesses understand and use AI. If your organisation has genuine expertise in a specific domain — security, productivity, sector-specific AI use — that expertise has a home in AI for Growth.
- 03
Research and evidence
Building the evidence base for what works — across sectors, regions, and organisation sizes. Research partners contribute data, analytical capacity, and subject matter expertise to AI for Growth's practical guidance and tools.
- 04
Events and learning
Workshops, webinars, and learning resources that give the SME Community access to practical, expert-led content. Event partners get direct access to an engaged audience of UK business owners actively adopting AI.
Current partners
The organisations already contributing.
AI for Growth's founding partner network includes frontier AI companies, large UK corporates, reskilling specialists, technology providers, and delivery partners. What they have in common is that they're contributing something real — not paying for visibility.
Worth being clear about
This isn't sponsorship. Here's what that means in practice.
AI for Growth doesn't sell logo placement, event slots, or featured content positions. Partners contribute capital, capability, data, time, or leadership — and what they get is proportional to what they contribute.
That means the organisations in the partner network are there because they're doing something useful, not because they wrote a cheque. It's a higher bar. It's also why the SME Community trusts the recommendations that come through AI for Growth — and why access to that community is worth having.
If you're looking for a media buy or a brand awareness campaign, AI for Growth isn't the right fit. If you're looking for a working alliance where your contribution shapes real outcomes for UK businesses, it is.
Common questions