Event · 3rd Jul 2026 · AI for Growth
Webinar, 16 July 2026: AI for sales & marketing
Nick Harding of Fifty One Degrees ran a free AI for Growth webinar showing live how he uses Claude, Attio and AI-driven search to grow revenue without growing headcount. Watch the recording and get the key takeaways.
On Thursday 16 July, Nick Harding, CEO of Fifty One Degrees and Co-Chair of the AI for Growth SME Pillar, ran a live session on growing revenue with AI, focused on real sales and marketing impact rather than the hype. The full recording is below.
What the session covered
Most AI advice on sales and marketing stays theoretical. This session was a set of live demos, showing exactly how Nick uses AI day to day to grow Fifty One Degrees, using Claude throughout.
Nick demonstrated:
- Using Trackr.ai to see how Fifty One Degrees ranks across ChatGPT, Claude, Perplexity and other AI engines, and spotting content gaps to close
- Using Claude to write a new website article from those content gaps, then Claude Code to turn it into a live page in minutes
- Connecting Claude to Attio, the CRM Fifty One Degrees uses to track its sales pipeline, to pull an up-to-date view of deals by stage
- Using Claude to turn a sales call transcript into a first draft proposal
Key takeaways
- AI-driven search (GEO) is a real, current opportunity: tools like Trackr.ai show you exactly which questions people are asking AI engines about your industry, so you know what content to write next
- Connecting Claude to the tools you already use, like your CRM, turns scattered notes and emails into a live view of your pipeline, on demand
- Writing content, building web pages and drafting proposals can all move from hours to minutes, provided you're on a modern tech stack that AI tools can work with directly
Who it's for
Founders and sales leads doing their own outreach and marketing without a dedicated team, who want to know which AI tools are actually worth their time.
Watch the recording
The full session, including the live demos and Q&A, is below.
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AI for Growth
National initiative helping UK businesses adopt AI